Since 1996, APPL's R&D Centre in Silvassa has played a crucial role in building this capability, creating products and solutions that sustain the Company's competitive advantage. This highlights its integral part in keeping the Company future-ready and driving its game-changing businesses of the future. It also reflects the Centre's new mandate- to go beyond supporting and improving APPL's existing products and services and create innovations that not only meet but anticipate consumer needs.